Roast House Cowboy Old-Fashioned

For this project, Sabor connected with our friends at Roast House to share a cocktail recipe that highlights their instant coffee. Playing off the cowboy theme and their existing branding, we developed illustrations and recipe cards to be used across print and digital channels for the holiday season and beyond.

A holiday campaign targeting customers looking for easy gift ideas was implemented digitally to take advantage of the season but can be modified for year-round use with future campaigns targeting customers who are travel- and convenience-minded. Evergreen print collateral can be used year-round as a fun and informative way to upsell at point-of-sale or in direct mail campaigns.